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Boating made better.​

Mercury Marine - Smart Craft

Mercury Marine, the 85-year-old leader in marine propulsion is well known for their engines. However, they have been an innovator in an entire ecosystem of technologies that make boating simpler, easier, more inclusive and more intuitive. Their name for this ecosystem is SmartCraft. In 2019, we crafted a campaign to bring the end user benefits to life, not by describing features and benefits, but by shining a light on the engaging and emotional experiences that this technology made possible in people’s lives. Award-winning commercials and a industry-heralded campaign helped contribute to Mercury’s double-digit market share growth in specific verticals during our relationship between 2016 and 2020.

Paulina Aquino


Paulina Aquino is the Chief Financial Officer at Markham Yard. Born in Santiago, Chile. She has resided in Florida since 1979. Paulina is a team building and financial professional with more than 20 years of experience within the Advertising industry. As a mother and grandmother Paulina strongly believes in a work/life balance, increasing productivity, happiness, and reducing stress. Paulina is also a firm believer in the power of positive thinking; it has made it possible for her to reach new heights in her career and help others do the same. On a personal level, Paulina enjoys family time, shopping and is obsessed with shoes! She also enjoys dining out, good wine and of course, coffee.