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The Children's Hospital of Richmond at VCU

Defending the magic of childhood by building a hospital that’s just for kids.

We worked with the Children’s Hospital of Richmond at VCU’s philanthropic foundation to help create support for the construction of an entirely new facility, engineered specifically to address the needs of children. In this collaboration, we helped in every facet, from the naming of the new Wonder Tower, to specific donor outreach, events, activations, and mass media awareness.

We created a campaign to bring the joyful, optimistic perspective of childhood to life, demonstrating the very thing that this hospital is engineered to protect. We personalized the campaign, sending 280 individually hand-painted hard hats to key influencers to bring their role in this to life. We crafted a TV commercial with 40-foot teddy bears and five-ton Slinkys. We reached out to the community in dozens of unexpected ways, resulting in an eight-figure surge in support (So far.)

Direct Mail Box Design
Children's Hospital Direct Mail Helmets
Direct Mailer for CHoR Helmet
Children's Hospital VCU Helmet
Children's Hospital of Richmond Direct Mail Design
The Wonder Tower Richmond Children's Hospital Direct Mail Marketing
Children's Hospital at VCU Pop Up Card Direct Marketing

Paulina Aquino


Paulina Aquino is the Chief Financial Officer at Markham Yard. Born in Santiago, Chile. She has resided in Florida since 1979. Paulina is a team building and financial professional with more than 20 years of experience within the Advertising industry. As a mother and grandmother Paulina strongly believes in a work/life balance, increasing productivity, happiness, and reducing stress. Paulina is also a firm believer in the power of positive thinking; it has made it possible for her to reach new heights in her career and help others do the same. On a personal level, Paulina enjoys family time, shopping and is obsessed with shoes! She also enjoys dining out, good wine and of course, coffee.