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Coconut Grove BID

Flip-flops to Ferraris.

Founded in 1873, Coconut Grove is Miami’s oldest neighborhood—a verdant, tropical village perched on the shores of Biscayne Bay, it has long been a haven for the eclectic, artsy and bohemian set.

We were tasked by the Coconut Grove community leaders to bring the Grove brand to life through a series of initiatives, beginning with a new online presence at coconutgrove.com. Starting with a new logo, we also crafted a signage refresh throughout the district, new streetscape window clings, a mass-media campaign and an integrated event marketing plan to bring all the disparate activities of the Business Improvement District together.

Coconut Grove remains one of the most unique settings in all of Florida and is the oasis of tranquility in the midst of a great bustling city. It’s not far away, but just far enough. And so we created “The Nearby Republic of Coconut Grove,” a simple way to describe the state of mind of this special place.

Coconut Grove Business Improvement District Advertising
Coconut Grove BID Website
Coconut Grove Miami Advertising Agency
Coconut Grove iPhone App Development
Coconut Grove Miami Florida Local Advertising Campaign
Miami Sailing Week Poster 2016

Paulina Aquino

DIRECTOR OF FINANCE

Paulina Aquino is the Director of Finance at Markham Yard. Born in Santiago, Chile. She has resided in Florida since 1979. Paulina is a team building and financial professional with more than 20 years of experience within the Advertising industry. As a mother and grandmother Paulina strongly believes in a work/life balance, increasing productivity, happiness, and reducing stress. Paulina is also a firm believer in the power of positive thinking; it has made it possible for her to reach new heights in her career and help others do the same. On a personal level, Paulina enjoys family time, shopping and is obsessed with shoes! She also enjoys dining out, good wine and of course, coffee.