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New York Blood Center Enterprises

Helping save lives, one prick at a time.

Blood donation has always been seen as a civic duty, and for generations, people stepped up and participated in blood drives across America to ensure that when there was a need, there were reserves of live-giving blood. However, there has been a recent downward trend in donation as Millenials and GenZ have moved away from blood donation. This, coupled with the brick wall in donations created by the COVID pandemic, has created a critical need to stimulate donations, as well as teach younger generations the importance of good blood donation habits.

Research suggests a number of reasons that people shy away from donating, and fear of needles was surprisingly dominant among those reasons. But the fact is, giving blood is a relatively simple, and painless experience.

So we set out to demonstrate the absurdity of this fear. People tolerate all sorts of things on an everyday basis that hurt more than giving blood. A tattoo. A pierced ear. A stubbed toe. If you’re not phased by any of those, then you have no excuse not to donate blood.

We’ve created an integrated campaign running across TV, Outdoor, Digital, Radio and Social Media to bring this to life in order to bolster the vitally needed reserves of blood across the country.

Running into your ex with spinach into your teeth.
Getting stuck on the Triborough bridge
Things that hurt more than giving blood #165
Things that hurt more than giving blood #91: The day after leg-day.
Things that hurt more than giving blood.
The potholes in Missouri.
Things that hurt more than giving blood.
Things that hurt more than giving blood.
New York Blood Centers Billboard

Paulina Aquino

DIRECTOR OF FINANCE

Paulina Aquino is the Director of Finance at Markham Yard. Born in Santiago, Chile. She has resided in Florida since 1979. Paulina is a team building and financial professional with more than 20 years of experience within the Advertising industry. As a mother and grandmother Paulina strongly believes in a work/life balance, increasing productivity, happiness, and reducing stress. Paulina is also a firm believer in the power of positive thinking; it has made it possible for her to reach new heights in her career and help others do the same. On a personal level, Paulina enjoys family time, shopping and is obsessed with shoes! She also enjoys dining out, good wine and of course, coffee.