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Old Parr Whisky

Life from a different perspective.

In the waning moments of 2009, the global spirits company Diageo, enlisted Markham Yard to handle the branding for the Grand Old Parr Scotch Whisky in Latin & South America. We were tasked with consumer insight, strategic thinking, creative execution and media-agnostic problem solving to activate the long-dormant Old Parr brand. The Grand Old Parr is one of Diageo’s oldest and most venerable brands, having been in distribution in various parts of the world since 1919. 

We executed marketing in a wide array of media, both above and below the line, on-premise and at retail. To date, the campaign has been running for three years, and Old Parr is enjoying newfound popularity throughout the region. In the time we worked on the brand – Old Parr’s social media channels grew from zero to the point where its Facebook following is over 1,200,000.

Old Parr Whiskey Print Ad
Old Parr Whisky Publicidad Colombia
Old Parr Whisky Agencia de publicidad
Old Parr Whiskey Diageo Advertising

Paulina Aquino


Paulina Aquino is the Chief Financial Officer at Markham Yard. Born in Santiago, Chile. She has resided in Florida since 1979. Paulina is a team building and financial professional with more than 20 years of experience within the Advertising industry. As a mother and grandmother Paulina strongly believes in a work/life balance, increasing productivity, happiness, and reducing stress. Paulina is also a firm believer in the power of positive thinking; it has made it possible for her to reach new heights in her career and help others do the same. On a personal level, Paulina enjoys family time, shopping and is obsessed with shoes! She also enjoys dining out, good wine and of course, coffee.