Markham Yard Dominates 2022 Miami ADDY Awards.

Markham Yard Miami Addys 2022 Best of Show

Markham Yard Dominates 2022 Miami ADDY Awards.

Agency garners 22 Addys, including four Best of Show awards.

MIAMI FL MARCH 6, 2022: The American Advertising Federation hosted its annual Miami Addy Awards yesterday aboard the cruise ship Biscayne Lady, enjoying a leisurely four-hour brunch and presentation for a cross-section of the South Florida advertising community.

As the results unfolded, one agency stood out above the rest: Markham Yard.

Awarded 22 individual awards, including fourteen Gold Addys, four Silver Addys, and an unprecedented four Best of Show nods, including the overall Best of Show, the Markham Yard team enjoyed a banner day on the water.

“Winning awards is a great feeling. But more importantly, they are a good barometer of what we are accomplishing in our collaboration with our clients. It’s really hard to stand out in today’s noisy media environment, so we are focused on creating things that are disruptive, engaging, relevant and rewarding.” said Markham Cronin, Founder and Chief Creative Officer of Markham Yard.

“I could not be prouder of our team’s focus, talent and energy, as we have had a challenging couple of years. Finding ways to continue to nurture our distinctive creative culture while at the same time figuring out remote working, the rapidly changing landscape of the business, and the demanding acceleration of timelines was a challenge this year. But we made a commitment at the beginning of 2021 to focus on producing work as aggressively as we could, and the results speak for themselves.”

Awards include:

BEST OF SHOW, OVERALL:
“Things that Hurt More” Integrated Campaign, New York Blood Center Enterprise

BEST OF SHOW, INTEGRATED:
“Things that Hurt More” Integrated Campaign, New York Blood Center Enterprise

BEST OF SHOW, TV/VIDEO:
“Things that Hurt More” Video Campaign, New York Blood Center Enterprise

BEST OF SHOW, PRINT:
“Serious Stories” Campaign, Invincible Boats

GOLD WINNERS:
NYBC Things That Hurt More :30

NYBC Things That Hurt More

CHoR: The Wonder Tower

NYBC Things That Hurt More Videos

Things That Hurt More: Drive-thru

Things That Hurt More: Airplane

Things That Hurt More: Car Keys

Things That Hurt More: Ice Cream

Things That Hurt More: Phone Screen

Things That Hurt More: Toy Brick

Things That Hurt More: Meditation

Things That Hurt More: Radio

Invincible Boats: Serious Stories

CHoR: The Wonder Tower

SILVER WINNERS:
City National Bank, We Grow Florida

Medicine Mamas, V-Magic Social

Costa, 5 Rivers Logo

Anna Griffin Social Media

Inquiries: Markham Cronin: mcronin@markhamyard.com

ABOUT MARKHAM YARD, LLC:

Established in 2005, Miami-based, Markham Yard (MarkhamYard.com) is a full service advertising agency offering big brand thinking, strategy, design and creative in a concentrated form for both local and international clients. With sixteen years of experience with global clients across an array of industries, Markham Yard offers the creative power of big agencies in a streamlined and nimble form. Clients include: BurgerFi, Children’s Hospital of Richmond Foundation, Anna Griffin, Boyne Capital, Liebherr, Captains for Clean Water, City National Bank, Hell’s Bay Boatworks, IT’SUGAR, The New York Blood Center Enterprise, Invincible Boats, Bonefish & Tarpon Trust, the Miami Herbert Business School, Breakthrough Miami, Boyne Capital, Herman Lucerne Memorial Foundation, and Yellowfin Boats.

Markham Yard Launches the “Wonders Within” campaign for Children’s Hospital Foundation.

Markham Yard launches “The Wonders Within” campaign for Children’s Hospital Foundation.

MIAMI FL November 8, 2021
Children’s Hospital Foundation of Richmond, VA launches an integrated campaign today to celebrate children’s healthcare solutions made possible through philanthropic support for the ongoing development of the Wonder Tower, a stand-alone world-class inpatient facility devoted specifically to the healthcare needs of children. The Wonder Tower is the new home of the an integrated part Children’s Hospital of Richmond at VCU.

“Working with Markham Yard on this incredible project has been so gratifying. We have gone from many in our region not realizing that a children’s hospital existed, to now a community understanding and rallying around our hospital and this important building project. The work has made our hospital stand out in the hearts and minds of our community and provided us the all-important platform of awareness that enables our asks for philanthropic involvement to be positioned for success,” said Lauren Moore, President and CEO of the Children’s Hospital Foundation. “We are really excited about the way this campaign highlights the solutions that are made possible through the development of our new facility, as well as the possibilities it unlocks for the children in our care, their families, and the larger Virginia community.”

The campaign is comprised of :30 Television running both locally and digitally, Print, OOH, Programmatic Digital, and Direct Marketing.

“Children’s Hospital Foundation has been an incredible creative partner” said Markham Cronin, Founding Partner at Markham Yard. “Working on their mission has been immensely fulfilling, and together, we have enjoyed crafting really unique creative solutions to bring this mission to life, in a category where that is really challenging to do. It’s really powerful when you hear the stories firsthand from the patients, families and staff, and it gives us vital perspective on how important this work truly is.”

This “Wonders Within” campaign breaks locally today, and will run in the greater Richmond area for the next eight weeks. Digital media will continue to run through March 2022.

Inquiries: Markham Cronin:
mcronin@markhamyard.com

ABOUT MARKHAM YARD:
Based in Miami, Markham Yard (MarkhamYard.com) is a full service advertising agency offering big brand thinking, strategy, design and creative in a concentrated form for both local and international clients. With sixteen years of experience with global clients across an array of industries, Markham Yard offers the creative power of big agencies in a streamlined and nimble form. Clients include: Children’s Hospital of Richmond Foundation, Liebherr, Captains for Clean Water, City National Bank, Hell’s Bay Boatworks, IT’SUGAR, The New York Blood Center Enterprise, Invincible Boats, Bonefish & Tarpon Trust, the Miami Business School, Breakthrough Miami, Boyne Capital, and the Herman Lucerne Memorial Foundation.

ABOUT CHILDREN’S HOSPITAL FOUNDATION:
Children’s Hospital Foundation is dedicated to funding and advocating for pediatric initiatives that improve the status of health care and the quality of life for children in our region. The Foundation provides support for the programs and initiatives of Children’s Hospital of Richmond at VCU and the more than 70,000 children and families it serves each year. Children’s Hospital Foundation depends on the support of individuals, businesses and other organizations to help us continue our mission of supporting excellence in health care for children.

CAMPAIGN CREDITS
Chief Creative Officer: Markham Cronin
Group Account Director: Katie Coffey
Account Manager: Salomé Berrebi
Associate Creative Director: Michelle Azzi
Senior Copywriter: Karina Bagdadi
Art Director: Sofia Olarra
Art Director: Laura Suescun
Senior Producer: Alec Lopez
Digital Director: Brent Carlin
Animation Studio: Lobo
Production Company: Colorbars
Original Music/Sound Design: Tonal Chaos
Photographer: Doug Buerlein

IT’SUGAR

IT'SUGAR

Creating the $57 million candy bar.

Helping IT’SUGAR craft a winning recipe.

IT’SUGAR founder Jeff Rubin had previously started Dylan’s Candy Bar in NYC and FAO Schweetz, in conjunction with the eponymous toy store. And when we met him in 2005, he was preparing to open a candy store called IT’SUGAR in Atlantic City.

He knew he needed something unique and different, and that’s where we came in. Together we identified a larger cultural context that might make what he was doing more relevant. More exciting. And sell more than just candy. We needed a point of view.

We say “Yes” in a world full of “no.”

In a world where we are constantly told what we shouldn’t eat, say, think or do, we found there was an opportunity to celebrate the kid inside each of us. We felt that there was a place for the unapologetic embrace of the sheer joy candy brings into people’s lives, and a rebellious push back against the sensibility of the rest of our day.

Nothing exceeds like excess.

Together, we built a brand that is a little rambunctious and a lot of fun. It conforms to nothing but the pursuit of happiness and takes nothing seriously except candy and old Saturday Night Live skits. People think of candy as something for kids, but the fact is: Everyone wants it. And that’s something to celebrate.

The sweet smell of success.

We have curated every touch point of the IT’SUGAR brand, from marketing, to the in-store graphics, to product development and package design.

Together, we worked with IT’SUGAR to launch their very first store, and are proud to say we continue to help them thrive now that they have 100 stores worldwide and are still growing. And in 2018, our unique strategy and hard work helped result in IT’SUGAR being acquired by private equity group BBX Holdings for $57 million. That’s a lot of gummi bears.