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A campaign bigger than a continent.

Porsche - Expedición Cayenne​

Faced with a backlog of existing inventory before a new model launch, we were challenged by our partners at Porsche LATAM to stimulate new excitement about a model that had been in the market for three years. Given the often overlooked capabilities of the Porsche Cayenne SUV, we worked with their team to create the Expediçion Cayenne, a road rally/tour spanning two continents, visiting Porsche Centers and cultural events non-stop from Tierra del Fuego in Argentina to Mexico City. We created an interactive website for Porsche that gave clients, fans and the media the ability to follow the entire journey. Over the 2-month excursion, one Cayenne traveled across 15 countries and used the website as a portal to all of the footage and daily updates of the drivers on the tour.

The campaign resulted in not only clearing the existing inventory, but creating an unprecedented number of deposits on the upcoming model.

Porsche Cayenne Dealership

Paulina Aquino


Paulina Aquino is the Chief Financial Officer at Markham Yard. Born in Santiago, Chile. She has resided in Florida since 1979. Paulina is a team building and financial professional with more than 20 years of experience within the Advertising industry. As a mother and grandmother Paulina strongly believes in a work/life balance, increasing productivity, happiness, and reducing stress. Paulina is also a firm believer in the power of positive thinking; it has made it possible for her to reach new heights in her career and help others do the same. On a personal level, Paulina enjoys family time, shopping and is obsessed with shoes! She also enjoys dining out, good wine and of course, coffee.