Miami-based advertising agency Markham Yard is launching “Good Karma by the Pint,” an unorthodox new campaign to inspire people to donate blood on behalf of New York Blood Center Enterprises (NYBCe), a community nonprofit blood bank based in New York with donor centers in eight states. The largely digital campaign (Facebook, Instagram, YouTube, programmatic CTV, programmatic audio) launches June 13 in those markets and will be evergreen.
Today marks the 19th anniversary of Markham Yard. It’s been a crazy journey to get to where we find ourselves, and inevitably, we’ve picked up some stuff along the way. Some useful, some weird, some inspirational, and some, like a cockroach after Armageddon, dumb but immortal.
Recently, we were presenting a brand campaign to the Board of Directors of a large corporation, which was going pretty well, when the Chief Financial Officer leaned in to give his input.
Life as a soft-shell creative. I was struggling last night to keep an obsolete piece of software running. It was, fifteen years ago, an important and fundamental (also complicated and temperamental) part of the creative toolbox- Everyone used it and
New York Blood Center Enterprises (NYBCe) has collaborated with advertising agency Markham Yard to launch a youth-targeted campaign designed to educate and activate a new generation of blood donors.
The ultimate culmination of Community X Conservation, Costa’s Marlin Fly Project is the first multi-partner program of its kind to better understand one of the most incredible Striped Marlin fisheries in the world – by tagging billfish on the fly in Magdalena Bay, Mexico.
Paulina Aquino is the Chief Financial Officer at Markham Yard. Born in Santiago, Chile. She has resided in Florida since 1979. Paulina is a team building and financial professional with more than 20 years of experience within the Advertising industry. As a mother and grandmother Paulina strongly believes in a work/life balance, increasing productivity, happiness, and reducing stress. Paulina is also a firm believer in the power of positive thinking; it has made it possible for her to reach new heights in her career and help others do the same. On a personal level, Paulina enjoys family time, shopping and is obsessed with shoes! She also enjoys dining out, good wine and of course, coffee.