Crafting a sparkling debut for a venerated brand’s newest varietals. Popular Italian vintner, Santa Margherita, tapped Markham Yard in early 2019 to help them launch several lines of sparkling varietals, Santa Margherita Prosecco and Santa Margherita Sparkling Rosé. Working with renowned fashion photographer, David Michael Adams, we embarked on an unorthodox and audacious journey to capture the luxurious floating euphoria of the product. A comprehensive integrated campaign connected social media, events, digital placements, OOH in Miami, New York and Los Angeles as well as merchandising on-premise. Due to the success and positive reception of this launch, Santa Margherita has since expanded the “Uncork Extraordinary” brand positioning we developed to encompass its entire portfolio.