Markham Yard and Children’s Hospital Foundation Help the Beat go on With “Heartbeats”.
Markham Yard chosen for CHF’s expansion initiative to grow the future of pediatric care in Richmond.
Miami, FL, Nov 6, 2025 –– As kids grow, their hospitals need to grow with them. Which is why Children’s Hospital Foundation reached out to us to help them evolve our previous Built for Kids. Built by You campaign, seeking community support as they expand programs, recruitment, research, and physical spaces at the Children’s Hospital of Richmond at VCU.
Building on our previous work with CHF and CHoR on the Children’s Tower/Wonders Within campaigns, which brought a new level of pediatric emergency, trauma, and inpatient care to Richmond, we knew we had to make a campaign that not only spoke to the families of Virginia, but the community as a whole.
In order to highlight how Virginia can help the 80,000 kids CHoR treats each year, we created Heartbeats, a spot that speaks to how each donation helps the hospital find its rhythm and provide unstoppable care for every child. Together, with help from our partners Local Boy, Mondial, and Tiny Lion, we made a spot that takes a single moment of donating and turns it into a musical catalyst, with each scene adding to the rhythm itself.
“Kids are the future, and helping them is one of the most important causes anyone can contribute to.” said Markham Cronin, Founder and Chief Creative Officer of Markham Yard. “A better hospital means a better chance for kids to have everything they need to grow and be healthy. We are always excited to work with our friends at CHF and CHoR because we’ve seen how the work directly impacts the lives of thousands of kids and helps provide them with a better tomorrow.”
“Markham Yard has a proven track record as an excellent creative partner” said Lauren Moore, President and Chief Executive Officer of Children’s Hospital Foundation. “They understand how to capture just how important our work is in a meaningful way, and connect the different segments of our community together to become philanthropically involved in our cause. We are excited about the way this campaign shows how our community can unlock new possibilities and a clearer future for the pediatric care of Richmond and beyond.”
The campaign is comprised of :30 Television running both locally and digitally, Radio, Print, OOH, Programmatic Digital, and Direct Marketing.
To make a donation to Children’s Hospital Foundation, visit campaign.chrichmond.org
Inquiries: Markham Cronin
[email protected]
ABOUT CHILDREN’S HOSPITAL FOUNDATION:
Children’s Hospital Foundation is dedicated to funding and advocating for pediatric initiatives that improve the status of health care and the quality of life for children in our region. The Foundation provides support for the programs and initiatives of Children’s Hospital of Richmond at VCU and the more than 80,000 children and families it serves each year. Children’s Hospital Foundation depends on the support of individuals, businesses and other organizations to help us continue our mission of supporting excellence in health care for children.
ABOUT MARKHAM YARD, LLC:
Established in 2005, Miami-based, Markham Yard (MarkhamYard.com) is a full-service advertising agency offering big brand thinking, strategy, design and creative in a concentrated form for both local and international clients. With twenty years of experience with global clients across an array of industries, Markham Yard offers the creative power of big agencies in a streamlined and nimble form. Client experience includes engagements with: Amazon Web Services, BurgerFi, Children’s Hospital of Richmond Foundation, Porsche, Boyne Capital, Liebherr, Captains for Clean Water, City National Bank, Hell’s Bay Boatworks, IT’SUGAR, The New York Blood Center Enterprise, Invincible Boats, Bonefish & Tarpon Trust, the Miami Herbert Business School, Breakthrough Miami, Herman Lucerne Memorial Foundation, Fuku, and Yellowfin.
CREDITS
Client:
Children’s Hospital Foundation
VP for Comms & Donor Relations – Matt Brady
Communications Manager – Alexis Feria
Dir. of Foundation Events – Jorge Salgado
Donor Engagement Manager – Susan Norkus
Children’s Hospital of Richmond at VCU
Dir. of Comms & Marketing – Shira Pollard
Manager, Strategy & Marketing – Kate Marino
Social Media Inquiries & Guidelines – Eva Russo
Senior Public Relations – Misti Davidson
Agency:
Markham Yard
Founder & CCO – Markham Cronin
ECD – Jack Bagdadi
Senior Producer – Alec Lopez
Producer – Danny Caporaletti
Senior Art Director – Laura Suescun
Senior Copywriter – Karina Bagdadi
Copywriter – Alexander Lozana
Group Account Director – Kate Frazier
Business Affairs – Sara Cronin
Project Manager – Misty McPadden
Production Company:
Local Boy
Executive Producer – Scott Dodoro
Director – Tamir Moscovici
Director of Photography – Sean Mouton
Production Supervisor – Christina Garnett
Editorial Post Production:
Mondial
Owner – Nick Wurz
Executive Producer – Patrick Mack
Senior Producer – Sara Montgomery
Editor – Lane Maloney
Music:
Tiny Lion
Partner – Andrew Everding
Partner – Jonathan Fuller
Partner – Amanda Patterson