Together, we examined every dimension of what they did, from product development and engineering to the ownership engagement and real-world applications, ultimately crafting a brand platform based on their legacy of helping people achieve a deeper level of experiences and connections on the water. This brand platform will impact every possible executional touchpoint, including outward facing marketing messages, boat show presence (design, messaging, events), the brand’s digital/social presence, owner’s events, and internal communications (even Human Resources training).