Based on our proven expertise in the Marine Industry, venerated offshore boatbuilder Yellowfin partnered with us in 2021 to help articulate the brand they had organically built for the last 23 years.
Together, we examined every dimension of what they did, from product development and engineering to the ownership engagement and real-world applications, ultimately crafting a brand platform based on their legacy of helping people achieve a deeper level of experiences and connections on the water. This brand platform will impact every possible executional touchpoint, including outward facing marketing messages, boat show presence (design, messaging, events), the brand’s digital/social presence, owner’s events, and internal communications (even Human Resources training).
Special needs. Special delivery.
South-Florida-based Ryder Systems, a 79-year-old, $7 billion global transport and supply chain company tapped Markham Yard in 2017 as its Agency of Record, handling all marketing duties. Bringing this B2B opportunity to life has resulting in a multitude of opportunities to craft unexpected and engaging campaigns for industries ranging from Electric Vehicles and autonomous warehouses to Christmas Tree farm delivery trucks.
Old Parr Whisky
Life from a different perspective.
In the waning moments of 2009, the global spirits company Diageo, enlisted Markham Yard to handle the branding for the Grand Old Parr Scotch Whisky in Latin & South America. We were tasked with consumer insight, strategic thinking, creative execution and media-agnostic problem solving to activate the long-dormant Old Parr brand. The Grand Old Parr is one of Diageo’s oldest and most venerable brands, having been in distribution in various parts of the world since 1919.
We executed marketing in a wide array of media, both above and below the line, on-premise and at retail. To date, the campaign has been running for three years, and Old Parr is enjoying newfound popularity throughout the region. In the time we worked on the brand – Old Parr’s social media channels grew from zero to the point where its Facebook following is over 1,200,000.
City National Bank of Florida
We Grow Florida.
Founded in Miami Beach in 1946, City National has been a pillar of the local community for 75 years. There are countless examples of the footprint City National Bank has left, and is leaving, in Florida. But today, 75 years later, we find ourselves poised and in a great position for the future. We’ve secured a role as the “hometown” bank and, as we think about how to pave the way to a stronger future, we are ready to be the bank that fuels the next generation of Florida.
What if there was a better way to go to the dentist?
This is the question at the heart of how Sage Dental got started. Their goal is to be a smarter trip to the dentist. Easier. More comfortable. More human. So they came to us to help them form a new brand strategy around this and create new ways to communicate what they are about. A rapidly growing family of practices, they have 40 offices spread across Florida, Georgia and Virginia.
We helped them identify the myriad touch-points where they could show people they were a different kind of practice. And we crafted creative that definitely felt unlike anything you’d expect to see from a dentist.
Youfit Health Clubs
Training. It's Personal.
The personal fitness space is crowded with “me-too” brands touting the latest membership deal and perks. And in the face of this, the founders of YouFit Heath Clubs have created a unique, no-frills experience for those who are not at the gym to make a statement to anyone but themselves.
A stand-out area for YouFit is the close relationship their personal trainers cultivate with their clients. And to highlight this unique benefit, we created a campaign that demonstrated how “personal” Personal Training could truly be.
We have helped them with every dimension of their brand, including messaging strategy, communications, social media, environmental design and Brand Identity design.
New York Blood Center Enterprises
Helping save lives, one prick at a time.
Blood donation has always been seen as a civic duty, and for generations, people stepped up and participated in blood drives across America to ensure that when there was a need, there were reserves of live-giving blood. However, there has been a recent downward trend in donation as Millenials and GenZ have moved away from blood donation. This, coupled with the brick wall in donations created by the COVID pandemic, has created a critical need to stimulate donations, as well as teach younger generations the importance of good blood donation habits.
Research suggests a number of reasons that people shy away from donating, and fear of needles was surprisingly dominant among those reasons. But the fact is, giving blood is a relatively simple, and painless experience.
So we set out to demonstrate the absurdity of this fear. People tolerate all sorts of things on an everyday basis that hurt more than giving blood. A tattoo. A pierced ear. A stubbed toe. If you’re not phased by any of those, then you have no excuse not to donate blood.
We’ve created an integrated campaign running across TV, Outdoor, Digital, Radio and Social Media to bring this to life in order to bolster the vitally needed reserves of blood across the country.
Coconut Grove BID
Flip-flops to Ferraris.
Founded in 1873, Coconut Grove is Miami’s oldest neighborhood—a verdant, tropical village perched on the shores of Biscayne Bay, it has long been a haven for the eclectic, artsy and bohemian set.
We were tasked by the Coconut Grove community leaders to bring the Grove brand to life through a series of initiatives, beginning with a new online presence at coconutgrove.com. Starting with a new logo, we also crafted a signage refresh throughout the district, new streetscape window clings, a mass-media campaign and an integrated event marketing plan to bring all the disparate activities of the Business Improvement District together.
Coconut Grove remains one of the most unique settings in all of Florida and is the oasis of tranquility in the midst of a great bustling city. It’s not far away, but just far enough. And so we created “The Nearby Republic of Coconut Grove,” a simple way to describe the state of mind of this special place.
See what's out there.
Over the last several years, we have established ourselves as experts on marketing to the extreme vertical niches of the marine and angling enthusiast arenas. And because of this, Costa Del Mar came to us to help them launch their new Sunrise/Silver Mirror 580 lens. A low-light lens specifically designed to help anglers sight more fish in suboptimal conditions.