Amazon Web Services

Amazon Web Services

The possibility engine.

In 2023, Amazon web Services non-profit division came to us with a challenge: How do we help illuminate the often opaque and technical suite of tools they provide to make the world a better place? How do they show the very people they are trying to help the power available to them through AWS?We used the winners of the AWS Imagine Grant program to demonstrate the myriad ways the powerful tools of AI, data processing and machine learning can be harnessed to advance the missions of a broad variety of non-profit organizations around the world.This effort has led to an unprecedented level of applications to this year’s Imagine Grant program, as AWS continues to expand their reach in the non-profit space.

Amazon AWS Case Study

La Tropical 

La Tropical

Established in Havana. Now brewed in Miami.

La Tropical is Cuba’s oldest brewery, founded in Havana in 1879. Dormant since the turbulent times of the Cuban Revolution, it has recently been brought back to life by the great-grandson of the original founder with the development of a brewery here in the Wynwood Arts District of Miami. We crafted a comprehensive platform to infuse the new Cerveceria la Tropical with the Cuban/Miami culture, starting with design and including every vernacular influence that makes Miami what it is today.
La Tropical Brewery Tile Mosaic
Miami Brewery Billboard design for La Tropical
Cervezeria La Tropical Beer Can Label Design
Social Posts for La Tropical Miami Brewery
Cervezeria La Tropical Billboard
Cevezeria La Tropical Social Media
La Tropical Merch
La Tropical Brewery Logo Design




Based on our proven expertise in the Marine Industry, venerated offshore boatbuilder Yellowfin partnered with us in 2021 to help articulate the brand they had organically built for the last 23 years.

Together, we examined every dimension of what they did, from product development and engineering to the ownership engagement and real-world applications, ultimately crafting a brand platform based on their legacy of helping people achieve a deeper level of experiences and connections on the water. This brand platform will impact every possible executional touchpoint, including outward facing marketing messages, boat show presence (design, messaging, events), the brand’s digital/social presence, owner’s events, and internal communications (even Human Resources training).

Yellowfin Marlin 24' advertisement
Yellowfin Boats Print ad
Yellow Marlin 54 Print ad
Yellowfin Print Advertising campaign
Yellowfin Boats social media
Yellowfin boat instagram post


Markham Yard Ryder Trucks Advertising

Ryder Systems

Special needs. Special delivery.

South-Florida-based Ryder Systems, a 79-year-old, $7 billion global transport and supply chain company tapped Markham Yard in 2017 as its Agency of Record, handling all marketing duties. Bringing this B2B opportunity to life has resulting in a multitude of opportunities to craft unexpected and engaging campaigns for industries ranging from Electric Vehicles and autonomous warehouses to Christmas Tree farm delivery trucks.

Ryder Used Trucks Billboard
Ryder Trucks Billboard Ad Mock up
Ryder Trucks Billboard Ad Mock Up

Old Parr

Old Parr Whisky Advertising

Old Parr Whisky

Life from a different perspective.

In the waning moments of 2009, the global spirits company Diageo, enlisted Markham Yard to handle the branding for the Grand Old Parr Scotch Whisky in Latin & South America. We were tasked with consumer insight, strategic thinking, creative execution and media-agnostic problem solving to activate the long-dormant Old Parr brand. The Grand Old Parr is one of Diageo’s oldest and most venerable brands, having been in distribution in various parts of the world since 1919. 

We executed marketing in a wide array of media, both above and below the line, on-premise and at retail. To date, the campaign has been running for three years, and Old Parr is enjoying newfound popularity throughout the region. In the time we worked on the brand – Old Parr’s social media channels grew from zero to the point where its Facebook following is over 1,200,000.

Old Parr Whiskey Print Ad
Old Parr Whisky Publicidad Colombia
Old Parr Whisky Agencia de publicidad
Old Parr Whiskey Diageo Advertising

City National Bank

City National Bank of Florida Advertising

City National Bank of Florida

We Grow Florida.

Founded in Miami Beach in 1946, City National has been a pillar of the local community for 75 years. There are countless examples of the footprint City National Bank has left, and is leaving, in Florida. But today, 75 years later, we find ourselves poised and in a great position for the future. We’ve secured a role as the “hometown” bank and, as we think about how to pave the way to a stronger future, we are ready to be the bank that fuels the next generation of Florida.

City National Bank of Florida Advertising 75 Year Anniversary
City National Bank of Florida Advertising and Marketing

Sage Dental

Sage Dental Ad Agency

Sage Dental

What if there was a better way to go to the dentist?

This is the question at the heart of how Sage Dental got started. Their goal is to be a smarter trip to the dentist. Easier. More comfortable. More human. So they came to us to help them form a new brand strategy around this and create new ways to communicate what they are about. A rapidly growing family of practices, they have 40 offices spread across Florida, Georgia and Virginia.

We helped them identify the myriad touch-points where they could show people they were a different kind of practice. And we crafted creative that definitely felt unlike anything you’d expect to see from a dentist.

Sage Dental Hygenious Handbook
Sage Dental Magazine Print Advertising
Sage Dental Collateral Material Design
Sage Dental Print Advertising
Sage Dental Marketing Campaign


Youfit Health Club Advertising

Youfit Health Clubs

Training. It's Personal.

The personal fitness space is crowded with “me-too” brands touting the latest membership deal and perks. And in the face of this, the founders of YouFit Heath Clubs have created a unique, no-frills experience for those who are not at the gym to make a statement to anyone but themselves.

A stand-out area for YouFit is the close relationship their personal trainers cultivate with their clients. And to highlight this unique benefit, we created a campaign that demonstrated how “personal” Personal Training could truly be.

We have helped them with every dimension of their brand, including messaging strategy, communications, social media, environmental design and Brand Identity design.

Youfit Training Poster
YouFit Ad Poster
Youfit Health Clubs Advertising Agency
Youfit YouCoach marketing campaign
Youfit Healthclub Advertising and Design
YouFit Water Bottles

New York Blood Center Enterprises

New York Blood Center Enterprises

New York Blood Center Enterprises

Helping save lives, one prick at a time.

Blood donation has always been seen as a civic duty, and for generations, people stepped up and participated in blood drives across America to ensure that when there was a need, there were reserves of live-giving blood. However, there has been a recent downward trend in donation as Millenials and GenZ have moved away from blood donation. This, coupled with the brick wall in donations created by the COVID pandemic, has created a critical need to stimulate donations, as well as teach younger generations the importance of good blood donation habits.

Research suggests a number of reasons that people shy away from donating, and fear of needles was surprisingly dominant among those reasons. But the fact is, giving blood is a relatively simple, and painless experience.

So we set out to demonstrate the absurdity of this fear. People tolerate all sorts of things on an everyday basis that hurt more than giving blood. A tattoo. A pierced ear. A stubbed toe. If you’re not phased by any of those, then you have no excuse not to donate blood.

We’ve created an integrated campaign running across TV, Outdoor, Digital, Radio and Social Media to bring this to life in order to bolster the vitally needed reserves of blood across the country.

Get you blood in the game
Ready Donor One
NYBC Shirt
Be a hero
Power up the community
NYBC Shirt 2
NYBC Beanie
Running into your ex with spinach into your teeth.
Getting stuck on the Triborough bridge
Things that hurt more than giving blood #165
Things that hurt more than giving blood #91: The day after leg-day.
Things that hurt more than giving blood.
Things That Hurt More than Giving Blood #103 The potholes in Missouri.
Things that hurt more than giving blood.
Things that hurt more than giving blood.
New York Blood Centers Billboard

Coconut Grove

Coconut Grove Miami Advertising Agency

Coconut Grove BID

Flip-flops to Ferraris.

Founded in 1873, Coconut Grove is Miami’s oldest neighborhood—a verdant, tropical village perched on the shores of Biscayne Bay, it has long been a haven for the eclectic, artsy and bohemian set.

We were tasked by the Coconut Grove community leaders to bring the Grove brand to life through a series of initiatives, beginning with a new online presence at Starting with a new logo, we also crafted a signage refresh throughout the district, new streetscape window clings, a mass-media campaign and an integrated event marketing plan to bring all the disparate activities of the Business Improvement District together.

Coconut Grove remains one of the most unique settings in all of Florida and is the oasis of tranquility in the midst of a great bustling city. It’s not far away, but just far enough. And so we created “The Nearby Republic of Coconut Grove,” a simple way to describe the state of mind of this special place.

Coconut Grove Sailing Week Poster Design
Get Your Nature On Poster
Coconut Grove Miami Poster Design
Coconut Grove Signage
Coconut Grove Window Wraps
Coconut Grove Business Improvement District Advertising
Coconut Grove Miami Poster Design
Coconut Grove BID Website
Coconut Grove Miami Advertising Agency
Coconut Grove iPhone App Development
Coconut Grove Green Market Poster
Farmers Market Poster
Coconut Grove Miami Posters
Coconut Grove Miami Florida Local Advertising Campaign
Miami Sailing Week Poster 2016