Dissatisfied with the offerings from the open-ocean, center-console boat manufacturers, serious angler and diver Alex Lipworth founded Invincible Boats in 2006. His goal was to create the boat he had always wanted and no one else built. As passionate boaters and anglers, we at Markham Yard were perfectly positioned to bring this attitude and spirit to life through a marketing campaign, sales materials, social media and merchandising. Together, we launched Invincible to greater lengths, providing comprehensive integrated support to the creation of a new line of performance offshore catamarans that have set a new standard for the entire marine industry.
We do our very best work for the things that we are passionate about.
One of the things we are most passionate about is shallow-water, light-tackle angling. So, when we got a call from Hell’s Bay Boatworks, we saw an opportunity to communicate a deeper emotional connection with their core audience—to show those shared values, the things we all agree on and believe in.
We are tremendously proud of the work we have done with the team at Hell’s Bay Boatworks. Over the last five years, our Hell’s Bay work has been awarded “Best Marketing Campaign” in the entire boating industry three times by the National Marine Manufacturers Association.
Helping Mercury Marine transform products into passion.
We are a bunch of passionate, lifelong boaters and anglers. Mercury Marine came to us because they recognized our ability to unlock the emotional connection between a brand and its core audience. And because they saw in us the opportunity to connect with their audience, since we are their audience.
Going boldly for 80 years.
Founded in 1938, Mercury has been at the forefront of engineering more powerful, more durable and more efficient marine engines through its history. For over 75 years, they have stood for the bold defiance of convention. For finding new solutions, new frontiers and new records.
Love letters to the bold.
Boating combines the thrills of escape. Adventure. Connection. Achievement. Confidence. And these are the things we strive to communicate as we build a new generation of passionate Mercury fans.
Taking over the world, one transom at a time.
Since the introduction of the Go Boldly campaign, Mercury has seen double-digit growth of market share in its most competitive markets, and we look forward to building on this momentum in the years to come.
Paulina Aquino
CHIEF FINANCIAL OFFICER
Paulina Aquino is the Chief Financial Officer at Markham Yard. Born in Santiago, Chile. She has resided in Florida since 1979. Paulina is a team building and financial professional with more than 20 years of experience within the Advertising industry. As a mother and grandmother Paulina strongly believes in a work/life balance, increasing productivity, happiness, and reducing stress. Paulina is also a firm believer in the power of positive thinking; it has made it possible for her to reach new heights in her career and help others do the same. On a personal level, Paulina enjoys family time, shopping and is obsessed with shoes! She also enjoys dining out, good wine and of course, coffee.