Tag: Boats

Yellowfin

Based on our proven expertise in the Marine Industry, venerated offshore boatbuilder Yellowfin partnered with us in 2021 to help articulate the brand they had organically built for the last 23 years.

Together, we examined every dimension of what they did, from product development and engineering to the ownership engagement and real-world applications, ultimately crafting a brand platform based on their legacy of helping people achieve a deeper level of experiences and connections on the water. This brand platform will impact every possible executional touchpoint, including outward facing marketing messages, boat show presence (design, messaging, events), the brand’s digital/social presence, owner’s events, and internal communications (even Human Resources training).

Invincible Boats

When you're serious.

Dissatisfied with the offerings from the open-ocean, center-console boat manufacturers, serious angler and diver Alex Lipworth founded Invincible Boats in 2006. His goal was to create the boat he had always wanted and no one else built. As passionate boaters and anglers, we at Markham Yard were perfectly positioned to bring this attitude and spirit to life through a marketing campaign, sales materials, social media and merchandising. Together, we launched Invincible to greater lengths, providing comprehensive integrated support to the creation of a new line of performance offshore catamarans that have set a new standard for the entire marine industry.