Connecting Stuttgart to Santiago, San Juan and Santo Domingo.
To help a venerated global brand think locally, we built a connected hemisphere from scratch.
Porsche Latin America came to us in 2015 with a challenge: To create an efficient and centralized marketing enterprise that faithfully represented their legendary brand, while at the same time, translating their essence in ways that spoke to the diverse locales across Latin America and the Caribbean in their own unique ways.
As huge gearheads in general, and Porsche fans in particular, we know this is something we were born to do—to make this a tremendously successful partnership.
Together, across 22 countries, we have created a unified and organized structure that serves not just the pan-regional needs of a global brand, but supports each market with its own local needs as well. We have put in place a dedicated, multidisciplinary team across mass media, digital, social media, events, sponsorships and activations.
Our work has been one element in creating an unprecedented level of engagement across the region, helping propel Porsche in 2018 to the most successful year of global sales in its history.