Tag: Food Industry

Mellow Mushroom Pizza

A 45-year-old who refuses to grow up.

Venerated Atlanta dining institution Mellow Mushroom Pizza selected Coconut Grove, FL based Markham Yard for its branding and marketing duties to help support and grow one of the most successful restaurant concepts in America today. Founded in 1974 by three Georgia college students, the brand has subversively spread its counterculture brand to a family of stores over 100 strong spanning fifteen states. The core philosophy of the founders has helped maintain its unique culture and environment as it has organically grown, and now the company stands poised for a new level of success.

Santa Margherita

Helping a legendary brand uncork something extraordinary.

Crafting a sparkling debut for a venerated brand’s newest varietals. Popular Italian vintner, Santa Margherita, tapped Markham Yard in early 2019 to help them launch several lines of sparkling varietals, Santa Margherita Prosecco and Santa Margherita Sparkling Rosé. Working with renowned fashion photographer, David Michael Adams, we embarked on an unorthodox and audacious journey to capture the luxurious floating euphoria of the product. A comprehensive integrated campaign connected social media, events, digital placements, OOH in Miami, New York and Los Angeles as well as merchandising on-premise. Due to the success and positive reception of this launch, Santa Margherita has since expanded the “Uncork Extraordinary” brand positioning we developed to encompass its entire portfolio.