Old Parr

Old Parr Whisky Advertising

Old Parr Whisky

Life from a different perspective.

In the waning moments of 2009, the global spirits company Diageo, enlisted Markham Yard to handle the branding for the Grand Old Parr Scotch Whisky in Latin & South America. We were tasked with consumer insight, strategic thinking, creative execution and media-agnostic problem solving to activate the long-dormant Old Parr brand. The Grand Old Parr is one of Diageo’s oldest and most venerable brands, having been in distribution in various parts of the world since 1919. 

We executed marketing in a wide array of media, both above and below the line, on-premise and at retail. To date, the campaign has been running for three years, and Old Parr is enjoying newfound popularity throughout the region. In the time we worked on the brand – Old Parr’s social media channels grew from zero to the point where its Facebook following is over 1,200,000.

Old Parr Whiskey Print Ad
Old Parr Whisky Publicidad Colombia
Old Parr Whisky Agencia de publicidad
Old Parr Whiskey Diageo Advertising