Tag: Healthcare Advertising

Sage Dental

What if there was a better way to go to the dentist?

This is the question at the heart of how Sage Dental got started. Their goal is to be a smarter trip to the dentist. Easier. More comfortable. More human. So they came to us to help them form a new brand strategy around this and create new ways to communicate what they are about. A rapidly growing family of practices, they have 40 offices spread across Florida, Georgia and Virginia.

We helped them identify the myriad touch-points where they could show people they were a different kind of practice. And we crafted creative that definitely felt unlike anything you’d expect to see from a dentist.

Children’s Hospital of Richmond

The Children's Hospital of Richmond at VCU

Defending the magic of childhood by building a hospital that’s just for kids.

We worked with the Children’s Hospital of Richmond at VCU’s philanthropic foundation to help create support for the construction of an entirely new facility, engineered specifically to address the needs of children. In this collaboration, we helped in every facet, from the naming of the new Wonder Tower, to specific donor outreach, events, activations, and mass media awareness.

We created a campaign to bring the joyful, optimistic perspective of childhood to life, demonstrating the very thing that this hospital is engineered to protect. We personalized the campaign, sending 280 individually hand-painted hard hats to key influencers to bring their role in this to life. We crafted a TV commercial with 40-foot teddy bears and five-ton Slinkys. We reached out to the community in dozens of unexpected ways, resulting in an eight-figure surge in support (So far.)