MIAMI BUSINESS SCHOOL

The University of Miami Patti and Allan Herbert Business School

Engineering the Ultimate Business Class Upgrade.

Helping the Miami Business school graduate to a higher level of success.

In the fall of 2017, the newly-minted administration at the University of Miami Business School undertook an ambitious mission: rebranding themselves as the Miami Business School. And they partnered with us to build every dimension of this brand.

A graduate degree in graduate degrees.

The top levels of the graduate-level business institutions are crowded and increasingly competitive field. So finding ways to leverage the unique advantages that a business degree from the Miami Business School could offer to a prospective candidate was our first task. Additionally, the Miami Business School has worked diligently to develop programs in the most relevant emerging fields, creating an entirely new graduate program in the area of Sustainability.

Generating leads for a new generation.

We created an integrated and multi-tiered marketing program to build the awareness of the brand, as well as implemented a wide array of digital tools to generate leads and aid in the successful recruitment of the most qualified candidates.

Bringing the future of higher education to the future.

We have helped the Miami Business School transition to a more digitally-centric marketing landscape, even crafting an entirely digital magazine for the school this year.

Invincible Boats

When you're serious.

Dissatisfied with the offerings from the open-ocean, center-console boat manufacturers, serious angler and diver Alex Lipworth founded Invincible Boats in 2006. His goal was to create the boat he had always wanted and no one else built. As passionate boaters and anglers, we at Markham Yard were perfectly positioned to bring this attitude and spirit to life through a marketing campaign, sales materials, social media and merchandising. Together, we launched Invincible to greater lengths, providing comprehensive integrated support to the creation of a new line of performance offshore catamarans that have set a new standard for the entire marine industry.

Visit Florida

Helping people see the sunshine state in a whole new light.

Helping Florida show the world the unexpected sides of this amazing place.

The state of Florida is comprised of a number of unique and distinctive regions, with a broad variety of activities and environments that people from all over the world enjoy. The state tourism organization, Visit Florida, tapped our team to help bring a number of these individual regions to life with distinctive branding and communications to show the world that there is not only always a reason to visit, there is always a reason to come back.

Santa Margherita

Helping a legendary brand uncork something extraordinary.

Crafting a sparkling debut for a venerated brand’s newest varietals. Popular Italian vintner, Santa Margherita, tapped Markham Yard in early 2019 to help them launch several lines of sparkling varietals, Santa Margherita Prosecco and Santa Margherita Sparkling Rosé. Working with renowned fashion photographer, David Michael Adams, we embarked on an unorthodox and audacious journey to capture the luxurious floating euphoria of the product. A comprehensive integrated campaign connected social media, events, digital placements, OOH in Miami, New York and Los Angeles as well as merchandising on-premise. Due to the success and positive reception of this launch, Santa Margherita has since expanded the “Uncork Extraordinary” brand positioning we developed to encompass its entire portfolio.

IT’SUGAR

IT'SUGAR

Creating the $57 million candy bar.

Helping IT’SUGAR craft a winning recipe.

IT’SUGAR founder Jeff Rubin had previously started Dylan’s Candy Bar in NYC and FAO Schweetz, in conjunction with the eponymous toy store. And when we met him in 2005, he was preparing to open a candy store called IT’SUGAR in Atlantic City.

He knew he needed something unique and different, and that’s where we came in. Together we identified a larger cultural context that might make what he was doing more relevant. More exciting. And sell more than just candy. We needed a point of view.

We say “Yes” in a world full of “no.”

In a world where we are constantly told what we shouldn’t eat, say, think or do, we found there was an opportunity to celebrate the kid inside each of us. We felt that there was a place for the unapologetic embrace of the sheer joy candy brings into people’s lives, and a rebellious push back against the sensibility of the rest of our day.

Nothing exceeds like excess.

Together, we built a brand that is a little rambunctious and a lot of fun. It conforms to nothing but the pursuit of happiness and takes nothing seriously except candy and old Saturday Night Live skits. People think of candy as something for kids, but the fact is: Everyone wants it. And that’s something to celebrate.

The sweet smell of success.

We have curated every touch point of the IT’SUGAR brand, from marketing, to the in-store graphics, to product development and package design.

Together, we worked with IT’SUGAR to launch their very first store, and are proud to say we continue to help them thrive now that they have 100 stores worldwide and are still growing. And in 2018, our unique strategy and hard work helped result in IT’SUGAR being acquired by private equity group BBX Holdings for $57 million. That’s a lot of gummi bears.