Virgin Voyages

Cruising in an entirely new direction.

Helping Virgin’s rebellious brand navigate a new world.

As an international brand with a decidedly British playfulness, Virgin has a global mandate to “Change Business for Good.” They’ve delivered a breath of fresh airline with Virgin America, made everyone better off with Virgin Money and are proving that not even the sky’s the limit with Virgin Galactic. And now, with Virgin Voyages, they’re setting their sights on the seven seas—to make waves, rewrite the rules and change the experience of sea travel forever. Because they wanted to design a voyage, not another cruise. Virgin Voyages tapped us to work on projects leading up to the launch of their first ship. And, as a brand known for doing things unconventionally, the work we did for them could be no different.

Mercury Marine

Mercury Marine

Go boldly or don't go at all.

Helping Mercury Marine transform products into passion.

We are a bunch of passionate, lifelong boaters and anglers. Mercury Marine came to us because they recognized our ability to unlock the emotional connection between a brand and its core audience. And because they saw in us the opportunity to connect with their audience, since we are their audience.

Going boldly for 80 years.

Founded in 1938, Mercury has been at the forefront of engineering more powerful, more durable and more efficient marine engines through its history. For over 75 years, they have stood for the bold defiance of convention. For finding new solutions, new frontiers and new records.

Love letters to the bold.

Boating combines the thrills of escape. Adventure. Connection. Achievement. Confidence. And these are the things we strive to communicate as we build a new generation of passionate Mercury fans.

Taking over the world, one transom at a time.

Since the introduction of the Go Boldly campaign, Mercury has seen double-digit growth of market share in its most competitive markets, and we look forward to building on this momentum in the years to come.

Porsche

Connecting Stuttgart to Santiago, San Juan and Santo Domingo.

To help a venerated global brand think locally, we built a connected hemisphere from scratch.

Porsche Latin America came to us in 2015 with a challenge: To create an efficient and centralized marketing enterprise that faithfully represented their legendary brand, while at the same time, translating their essence in ways that spoke to the diverse locales across Latin America and the Caribbean in their own unique ways.

As huge gearheads in general, and Porsche fans in particular, we know this is something we were born to do—to make this a tremendously successful partnership.

Together, across 22 countries, we have created a unified and organized structure that serves not just the pan-regional needs of a global brand, but supports each market with its own local needs as well. We have put in place a dedicated, multidisciplinary team across mass media, digital, social media, events, sponsorships and activations.

Our work has been one element in creating an unprecedented level of engagement across the region, helping propel Porsche in 2018 to the most successful year of global sales in its history.