Over the last several years, we have established ourselves as experts on marketing to the extreme vertical niches of the marine and angling enthusiast arenas. And because of this, Costa Del Mar came to us to help them launch their new Sunrise/Silver Mirror 580 lens. A low-light lens specifically designed to help anglers sight more fish in suboptimal conditions.
Dissatisfied with the offerings from the open-ocean, center-console boat manufacturers, serious angler and diver Alex Lipworth founded Invincible Boats in 2006. His goal was to create the boat he had always wanted and no one else built. As passionate boaters and anglers, we at Markham Yard were perfectly positioned to bring this attitude and spirit to life through a marketing campaign, sales materials, social media and merchandising. Together, we launched Invincible to greater lengths, providing comprehensive integrated support to the creation of a new line of performance offshore catamarans that have set a new standard for the entire marine industry.
Helping Florida show the world the unexpected sides of this amazing place.
The state of Florida is comprised of a number of unique and distinctive regions, with a broad variety of activities and environments that people from all over the world enjoy. The state tourism organization, Visit Florida, tapped our team to help bring a number of these individual regions to life with distinctive branding and communications to show the world that there is not only always a reason to visit, there is always a reason to come back.
Venerated Atlanta dining institution Mellow Mushroom Pizza selected Coconut Grove, FL based Markham Yard for its branding and marketing duties to help support and grow one of the most successful restaurant concepts in America today. Founded in 1974 by three Georgia college students, the brand has subversively spread its counterculture brand to a family of stores over 100 strong spanning fifteen states. The core philosophy of the founders has helped maintain its unique culture and environment as it has organically grown, and now the company stands poised for a new level of success.
To help a venerated global brand think locally, we built a connected hemisphere from scratch.
Porsche Latin America came to us in 2015 with a challenge: To create an efficient and centralized marketing enterprise that faithfully represented their legendary brand, while at the same time, translating their essence in ways that spoke to the diverse locales across Latin America and the Caribbean in their own unique ways.
As huge gearheads in general, and Porsche fans in particular, we know this is something we were born to do—to make this a tremendously successful partnership.
Together, across 22 countries, we have created a unified and organized structure that serves not just the pan-regional needs of a global brand, but supports each market with its own local needs as well. We have put in place a dedicated, multidisciplinary team across mass media, digital, social media, events, sponsorships and activations.
Our work has been one element in creating an unprecedented level of engagement across the region, helping propel Porsche in 2018 to the most successful year of global sales in its history.
Paulina Aquino is the Chief Financial Officer at Markham Yard. Born in Santiago, Chile. She has resided in Florida since 1979. Paulina is a team building and financial professional with more than 20 years of experience within the Advertising industry. As a mother and grandmother Paulina strongly believes in a work/life balance, increasing productivity, happiness, and reducing stress. Paulina is also a firm believer in the power of positive thinking; it has made it possible for her to reach new heights in her career and help others do the same. On a personal level, Paulina enjoys family time, shopping and is obsessed with shoes! She also enjoys dining out, good wine and of course, coffee.