New York Blood Center Enterprises (NYBCe) has collaborated with advertising agency Markham Yard to launch a youth-targeted campaign designed to educate and activate a new generation of blood donors.
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The ultimate culmination of Community X Conservation, Costa’s Marlin Fly Project is the first multi-partner program of its kind to better understand one of the most incredible Striped Marlin fisheries in the world – by tagging billfish on the fly in Magdalena Bay, Mexico.
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Farm Bureau Bank has selected Markham Yard to lead its integrated branding and marketing efforts after a national competitive review among undisclosed participants.
Farm Bureau Bank provides digitally focused banking solutions to Farm Bureau members and their communities in over 44 states. Banking products and services include checking accounts, auto loans, and credit cards, as well as business and commercial services.
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Markham Yard has spent this summer working with long-time partner Beach Plum/Menemsha Inn, a landmark property situated on the western end of Martha’s Vineyard to create a unified visual Brand Identity, style guide and merchandising program.
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Together, we examined every dimension of what they did, from product development and engineering to the ownership engagement and real-world applications, ultimately crafting a brand platform based on their legacy of helping people achieve a deeper level of experiences and connections on the water. This brand platform will impact every possible executional touchpoint, including outward facing marketing messages, boat show presence (design, messaging, events), the brand’s digital/social presence, owner’s events, and internal communications (even Human Resources training).
Agency obtains 16 ADDYs, including three Best of Show awards.
MIAMI, FL, MARCH 24, 2023: The American Advertising Federation hosted its annual Miami ADDY Awards last week at The Anderson, enjoying a three-hour presentation filled with snacks, jazz, and the best of the best in the South Florida advertising community.
As the night progressed, one thing was clear: Markham Yard emerged victorious.
Presented 16 individual awards, including three Best of Show categories, eleven Silver ADDYs, one Honorable Mention and one Special Merit, the Markham Yard team took home more awards (including the most top awards) than anyone else this year.
“So proud of our team, for being recognized by the AAF for our work at the 2023 ADDYS last night. And thank you to the local ad community for coming together once more to remind us what ‘community’ can mean.” said Markham Cronin, Founder and Chief Creative Officer of Markham Yard.
“Thank you to our team for your passion and energy. Thank you to our clients and partners who recognize that to do something extraordinary, we need to trust the process and each other, and be open to the unexpected, the unprecedented, the new.
We celebrate this moment. And then we tear off the rearview mirror, because what is behind us, is behind us. The things in front of us are where we are focused.”
Awards include:
BEST OF SHOW, PUBLIC SERVICE:
“Save The Slime” Campaign, Bonefish and Tarpon Trust
BEST OF SHOW, PRINT:
“Serious Stories, Chapter 2” Campaign, Invincible Boats
BEST OF SHOW, ONLINE/INTERACTIVE:
“You Don’t Have to Be Good” Campaign, New York Blood Center Enterprise.
HONORABLE MENTION, CROSS PLATFORM:
“Save the Slime” Release Campaign, Bonefish and Tarpon Trust
MERIT IN ILLUSTRATION/PACKAGING:
Don Q Packaging, Don Q Rum
SILVER WINNERS:
“10 Items or Less” Digital Video, NYBCe
“Blood Drop” Digital Video, NYBCe
“Blood Drop” TV, NYBCe
Don Q Cocktail Packaging, Don Q Rum
“Eating In Bed” Digital Video, NYBCe
“Greater Lengths” Spread, Yellowfin
“Save the Slime” Release Campaign (Public Service), Bonefish and Tarpon Trust
“Save the Slime” Release Campaign (Social Media), Bonefish Tarpon and Trust
“Save the Slime” Release Campaign (Integrated Advertising), Bonefish Tarpon and Trust
“Serious Stories, Chapter Two” Campaign, Invincible Boats
“You Don’t Have To Be Good” Digital Video Campaign, NYBCe
INQUIRIES:
Markham Cronin: mcronin@markhamyard.com
ABOUT MARKHAM YARD, LLC:
Established in 2005, Miami-based, Markham Yard (MarkhamYard.com) is a full service advertising agency offering big brand thinking, strategy, design and creative in a concentrated form for both local and international clients. With eighteen years of experience with global clients across an array of industries, Markham Yard offers the creative power of big agencies in a streamlined and nimble form. Clients include: BurgerFi, Children’s Hospital of Richmond Foundation, Anna Griffin, Boyne Capital, Liebherr, Captains for Clean Water, City National Bank, Hell’s Bay Boatworks, IT’SUGAR, The New York Blood Center Enterprise, Invincible Boats , Bonefish & Tarpon Trust, the Miami Herbert Business School, Breakthrough Miami, Herman Lucerne Memorial Foundation, and Yellowfin.
This marketing campaign will run in NYBCe’s regional markets across the country, including New York, Delaware, Missouri and Kansas
NEW YORK June 14, 2021: New York Blood Center Enterprises (NYBCe) has selected Markham Yard after a review for a regional campaign to bolster blood donation efforts in the post-COVID era.
The Markham Yard team will craft an integrated campaign to show a new generation of potential donors not only how important it is to adopt good blood donation habits, but how easy it can be. The campaign begins today to coincide with World Blood Donor Day, running regionally in New York, New Jersey, Connecticut, Rhode Island, Delaware, Maryland, Virginia, Pennsylvania, Missouri, Kansas, Minnesota and Nebraska.
Andrea Cefarelli, Senior Executive Director, Recruitment and Marketing at NYBCe notes, “The Markham Yard team did a great job of translating the data into a strategic and creative campaign that is unconventional, engaging and impactful. We look forward to collaborating with them to bring this to life in order to augment our critically-needed supply of blood and plasma across the country.”
“There is no substitute for human blood. This life-giving essence is in short supply, partially because the median age of blood donors is rising steadily, and partially because COVID has sharply curtailed the ability to donate. We look forward to working with the NYBCe team to show a new generation how easy it is to help,” said Markham Cronin, Founding Partner at Markham Yard.
Billings are undisclosed, and work will begin to appear in each market in early summer of this year.
For inquiries, please contact Andrea Cefarelli, Senior Executive Director, Recruitment and Marketing at New York Blood Center Enterprises.
ABOUT NEW YORK BLOOD CENTER ENTERPRISES: Founded in 1964, New York Blood Center (NYBC) is a nonprofit organization that is one of the largest independent, community-based blood centers in the world. NYBC, along with its operating divisions Community Blood Center of Kansas City, Missouri (CBC), Innovative Blood Resources (IBR), Blood Bank of Delmarva (BBD), and Rhode Island Blood Center (RIBC), collect approximately 4,000 units of blood products each day and serve local communities of more than 75 million people in the Tri-State area (NY, NJ, CT), Mid Atlantic area (PA, DE, MD, VA), Missouri and Kansas, Minnesota, Nebraska, Rhode Island, and Southern New England. NYBC and its operating divisions also provide a wide array of transfusion-related medical services to over 500 hospitals nationally.
ABOUT MARKHAM YARD: Markham Yard is an independent Advertising, Branding and Design Agency based in Miami, FL. Founded in 2005, we bring all the power of a full-service agency, in a compact package focused on generating the one competitive advantage any brand, big or small, can enjoy: The ability to create better ideas. It’s the ultimate unfair advantage. We are a workshop where strategists and designers, producers and writers, technologists and thinkers come together to craft elegant solutions to the business challenges we face. We are on a mission to dream, plan, craft and launch better ideas out into the world. INQUIRIES: CONTACT Markham Cronin, Founding Partner, Chief Creative Officer at mcronin@markhamyard.com
A yard is where things are dreamt up, planned, designed and built. Where ideas are translated into craftsmanship. Where things are cared for, maintained and upgraded. A defined space of our very own where talents of many kinds intersect to launch great things.
YARD is a reflection of our deeper focus on making great things. In the sausage factory of marketing, a lot of energy is often focused on the process at the expense of what comes out the other end. But the fact is, nothing we do matters unless something that makes a difference gets made. And that’s what happens in the YARD.
As I often tell our team, the one constant in our business is change, and change is opportunity. And today we have in front of us just such an opportunity. We have been on a journey for the last sixteen years on which we have been lucky to work with a broad variety of collaborators, clients, partners and talents. And this journey, at its best, has been one of optimization- Ever striving to be better tomorrow than we were today. So in this, we’d like to share some news: On Monday, April 19, Markham & Stein will become Markham Yard.
Our name has changed. But our heart is still in the same place.
We bring all the power of a full-service agency, in a compact package focused on generating the one competitive advantage any brand, big or small, can enjoy: The ability to create better ideas. It’s the ultimate unfair advantage. We are a workshop where strategists and designers, producers and writers, technologists and thinkers come together to craft elegant solutions to the business challenges we face.
We are on a mission to dream, plan, craft and launch better ideas out into the world.
– Markham.
South-Florida-based Ryder Systems, a 79-year-old, $7 billion global transport and supply chain company tapped Markham Yard in 2017 as its Agency of Record, handling all marketing duties. Bringing this B2B opportunity to life has resulting in a multitude of opportunities to craft unexpected and engaging campaigns for industries ranging from Electric Vehicles and autonomous warehouses to Christmas Tree farm delivery trucks.
Paulina Aquino is the Chief Financial Officer at Markham Yard. Born in Santiago, Chile. She has resided in Florida since 1979. Paulina is a team building and financial professional with more than 20 years of experience within the Advertising industry. As a mother and grandmother Paulina strongly believes in a work/life balance, increasing productivity, happiness, and reducing stress. Paulina is also a firm believer in the power of positive thinking; it has made it possible for her to reach new heights in her career and help others do the same. On a personal level, Paulina enjoys family time, shopping and is obsessed with shoes! She also enjoys dining out, good wine and of course, coffee.