Based on our proven expertise in the Marine Industry, venerated offshore
boatbuilder Yellowfin partnered with us in 2021 to help articulate the brand they
had organically built for the last 23 years.
Together, we examined every dimension of what they did, from product development and engineering to the ownership engagement and real-world applications, ultimately crafting a brand platform based on their legacy of helping people achieve a deeper level of experiences and connections on the water. This brand platform will impact every possible executional touchpoint, including outward facing marketing messages, boat show presence (design, messaging, events), the brand’s digital/social presence, owner’s events, and internal communications (even Human Resources training).
South-Florida-based Ryder Systems, a 79-year-old, $7 billion global transport and supply chain company tapped Markham Yard in 2017 as its Agency of Record, handling all marketing duties. Bringing this B2B opportunity to life has resulting in a multitude of opportunities to craft unexpected and engaging campaigns for industries ranging from Electric Vehicles and autonomous warehouses to Christmas Tree farm delivery trucks.
Founded in Miami Beach in 1946, City National has been a pillar of the local community for 75 years. There are countless examples of the footprint City National Bank has left, and is leaving, in Florida. But today, 75 years later, we find ourselves poised and in a great position for the future. We’ve secured a role as the “hometown” bank and, as we think about how to pave the way to a stronger future, we are ready to be the bank that fuels the next generation of Florida.
What if there was a better way to go to the dentist?
This is the question at the heart of how Sage Dental got started. Their goal is to be a smarter trip to the dentist. Easier. More comfortable. More human. So they came to us to help them form a new brand strategy around this and create new ways to communicate what they are about. A rapidly growing family of practices, they have 40 offices spread across Florida, Georgia and Virginia.
We helped them identify the myriad touch-points where they could show people they were a different kind of practice. And we crafted creative that definitely felt unlike anything you’d expect to see from a dentist.
Blood donation has always been seen as a civic duty, and for generations, people stepped up and participated in blood drives across America to ensure that when there was a need, there were reserves of live-giving blood. However, there has been a recent downward trend in donation as Millenials and GenZ have moved away from blood donation. This, coupled with the brick wall in donations created by the COVID pandemic, has created a critical need to stimulate donations, as well as teach younger generations the importance of good blood donation habits.
Research suggests a number of reasons that people shy away from donating, and fear of needles was surprisingly dominant among those reasons. But the fact is, giving blood is a relatively simple, and painless experience.
So we set out to demonstrate the absurdity of this fear. People tolerate all sorts of things on an everyday basis that hurt more than giving blood. A tattoo. A pierced ear. A stubbed toe. If you’re not phased by any of those, then you have no excuse not to donate blood.
We’ve created an integrated campaign running across TV, Outdoor, Digital, Radio and Social Media to bring this to life in order to bolster the vitally needed reserves of blood across the country.
Over the last several years, we have established ourselves as experts on marketing to the extreme vertical niches of the marine and angling enthusiast arenas. And because of this, Costa Del Mar came to us to help them launch their new Sunrise/Silver Mirror 580 lens. A low-light lens specifically designed to help anglers sight more fish in suboptimal conditions.
The University of Miami Patti and Allan Herbert Business School
Engineering the Ultimate Business Class Upgrade.
Helping the Miami Business school graduate to a higher level of success.
In the fall of 2017, the newly-minted administration at the University of Miami Business School undertook an ambitious mission: rebranding themselves as the Miami Business School. And they partnered with us to build every dimension of this brand.
A graduate degree in graduate degrees.
The top levels of the graduate-level business institutions are crowded and increasingly competitive field. So finding ways to leverage the unique advantages that a business degree from the Miami Business School could offer to a prospective candidate was our first task. Additionally, the Miami Business School has worked diligently to develop programs in the most relevant emerging fields, creating an entirely new graduate program in the area of Sustainability.
Generating leads for a new generation.
We created an integrated and multi-tiered marketing program to build the awareness of the brand, as well as implemented a wide array of digital tools to generate leads and aid in the successful recruitment of the most qualified candidates.
Bringing the future of higher education to the future.
We have helped the Miami Business School transition to a more digitally-centric marketing landscape, even crafting an entirely digital magazine for the school this year.
Dissatisfied with the offerings from the open-ocean, center-console boat manufacturers, serious angler and diver Alex Lipworth founded Invincible Boats in 2006. His goal was to create the boat he had always wanted and no one else built. As passionate boaters and anglers, we at Markham Yard were perfectly positioned to bring this attitude and spirit to life through a marketing campaign, sales materials, social media and merchandising. Together, we launched Invincible to greater lengths, providing comprehensive integrated support to the creation of a new line of performance offshore catamarans that have set a new standard for the entire marine industry.
Helping people see the sunshine state in a whole new light.
Helping Florida show the world the unexpected sides of this amazing place.
The state of Florida is comprised of a number of unique and distinctive regions, with a broad variety of activities and environments that people from all over the world enjoy. The state tourism organization, Visit Florida, tapped our team to help bring a number of these individual regions to life with distinctive branding and communications to show the world that there is not only always a reason to visit, there is always a reason to come back.
Venerated Atlanta dining institution Mellow Mushroom Pizza selected Coconut Grove, FL based Markham Yard for its branding and marketing duties to help support and grow one of the most successful restaurant concepts in America today. Founded in 1974 by three Georgia college students, the brand has subversively spread its counterculture brand to a family of stores over 100 strong spanning fifteen states. The core philosophy of the founders has helped maintain its unique culture and environment as it has organically grown, and now the company stands poised for a new level of success.
Paulina Aquino is the Chief Financial Officer at Markham Yard. Born in Santiago, Chile. She has resided in Florida since 1979. Paulina is a team building and financial professional with more than 20 years of experience within the Advertising industry. As a mother and grandmother Paulina strongly believes in a work/life balance, increasing productivity, happiness, and reducing stress. Paulina is also a firm believer in the power of positive thinking; it has made it possible for her to reach new heights in her career and help others do the same. On a personal level, Paulina enjoys family time, shopping and is obsessed with shoes! She also enjoys dining out, good wine and of course, coffee.