Markham Yard Sweeps 2023 Miami ADDY Awards

Markham Yard Sweeps 2023 Miami ADDY Awards

Agency obtains 16 ADDYs, including three Best of Show awards.

MIAMI, FL, MARCH 24, 2023: The American Advertising Federation hosted its annual Miami ADDY Awards last week at The Anderson, enjoying a three-hour presentation filled with snacks, jazz, and the best of the best in the South Florida advertising community.

As the night progressed, one thing was clear: Markham Yard emerged victorious.

Presented 16 individual awards, including three Best of Show categories, eleven Silver ADDYs, one Honorable Mention and one Special Merit, the Markham Yard team took home more awards (including the most top awards) than anyone else this year.

“So proud of our team, for being recognized by the AAF for our work at the 2023 ADDYS last night. And thank you to the local ad community for coming together once more to remind us what ‘community’ can mean.” said Markham Cronin, Founder and Chief Creative Officer of Markham Yard.

“Thank you to our team for your passion and energy. Thank you to our clients and partners who recognize that to do something extraordinary, we need to trust the process and each other, and be open to the unexpected, the unprecedented, the new.

We celebrate this moment. And then we tear off the rearview mirror, because what is behind us, is behind us. The things in front of us are where we are focused.”

Awards include:

BEST OF SHOW, PUBLIC SERVICE:

“Save The Slime” Campaign, Bonefish and Tarpon Trust

BEST OF SHOW, PRINT:

“Serious Stories, Chapter 2” Campaign, Invincible Boats

BEST OF SHOW, ONLINE/INTERACTIVE:

“You Don’t Have to Be Good” Campaign, New York Blood Center Enterprise.

HONORABLE MENTION, CROSS PLATFORM:

“Save the Slime” Release Campaign, Bonefish and Tarpon Trust

MERIT IN ILLUSTRATION/PACKAGING:

Don Q Packaging, Don Q Rum

SILVER WINNERS:

“10 Items or Less” Digital Video, NYBCe

“Blood Drop” Digital Video, NYBCe

“Blood Drop” TV, NYBCe

Don Q Cocktail Packaging, Don Q Rum

“Eating In Bed” Digital Video, NYBCe

“Greater Lengths” Spread, Yellowfin
“Save the Slime” Release Campaign (Public Service), Bonefish and Tarpon Trust

“Save the Slime” Release Campaign (Social Media), Bonefish Tarpon and Trust

“Save the Slime” Release Campaign (Integrated Advertising), Bonefish Tarpon and Trust

“Serious Stories, Chapter Two” Campaign, Invincible Boats

“You Don’t Have To Be Good” Digital Video Campaign, NYBCe

INQUIRIES:

Markham Cronin: mcronin@markhamyard.com

ABOUT MARKHAM YARD, LLC:

Established in 2005, Miami-based, Markham Yard (MarkhamYard.com) is a full service advertising agency offering big brand thinking, strategy, design and creative in a concentrated form for both local and international clients. With eighteen years of experience with global clients across an array of industries, Markham Yard offers the creative power of big agencies in a streamlined and nimble form. Clients include: BurgerFi, Children’s Hospital of Richmond Foundation, Anna Griffin, Boyne Capital, Liebherr, Captains for Clean Water, City National Bank, Hell’s Bay Boatworks, IT’SUGAR, The New York Blood Center Enterprise, Invincible Boats , Bonefish & Tarpon Trust, the Miami Herbert Business School, Breakthrough Miami, Herman Lucerne Memorial Foundation, and Yellowfin.

New York Blood Center Enterprises Teams up with Markham Yard to Teach a New Generation How Easy it is to Give Blood

New York Blood Center Enterprises Teams up with Markham Yard to Teach a New Generation How Easy it is to Give Blood

This marketing campaign will run in NYBCe’s regional markets across the country, including New York, Delaware, Missouri and Kansas

NEW YORK June 14, 2021: New York Blood Center Enterprises (NYBCe) has selected Markham Yard after a review for a regional campaign to bolster blood donation efforts in the post-COVID era.

The Markham Yard team will craft an integrated campaign to show a new generation of potential donors not only how important it is to adopt good blood donation habits, but how easy it can be. The campaign begins today to coincide with World Blood Donor Day, running regionally in New York, New Jersey, Connecticut, Rhode Island, Delaware, Maryland, Virginia, Pennsylvania, Missouri, Kansas, Minnesota and Nebraska.

Andrea Cefarelli, Senior Executive Director, Recruitment and Marketing at NYBCe notes, “The Markham Yard team did a great job of translating the data into a strategic and creative campaign that is unconventional, engaging and impactful. We look forward to collaborating with them to bring this to life in order to augment our critically-needed supply of blood and plasma across the country.”

“There is no substitute for human blood. This life-giving essence is in short supply, partially because the median age of blood donors is rising steadily, and partially because COVID has sharply curtailed the ability to donate. We look forward to working with the NYBCe team to show a new generation how easy it is to help,” said Markham Cronin, Founding Partner at Markham Yard.

Billings are undisclosed, and work will begin to appear in each market in early summer of this year.

For inquiries, please contact Andrea Cefarelli, Senior Executive Director, Recruitment and Marketing at New York Blood Center Enterprises.

ABOUT NEW YORK BLOOD CENTER ENTERPRISES: Founded in 1964, New York Blood Center (NYBC) is a nonprofit organization that is one of the largest independent, community-based blood centers in the world. NYBC, along with its operating divisions Community Blood Center of Kansas City, Missouri (CBC), Innovative Blood Resources (IBR), Blood Bank of Delmarva (BBD), and Rhode Island Blood Center (RIBC), collect approximately 4,000 units of blood products each day and serve local communities of more than 75 million people in the Tri-State area (NY, NJ, CT), Mid Atlantic area (PA, DE, MD, VA), Missouri and Kansas, Minnesota, Nebraska, Rhode Island, and Southern New England. NYBC and its operating divisions also provide a wide array of transfusion-related medical services to over 500 hospitals nationally.

ABOUT MARKHAM YARD: Markham Yard is an independent Advertising, Branding and Design Agency based in Miami, FL. Founded in 2005, we bring all the power of a full-service agency, in a compact package focused on generating the one competitive advantage any brand, big or small, can enjoy: The ability to create better ideas. It’s the ultimate unfair advantage. We are a workshop where strategists and designers, producers and writers, technologists and thinkers come together to craft elegant solutions to the business challenges we face. We are on a mission to dream, plan, craft and launch better ideas out into the world. INQUIRIES: CONTACT Markham Cronin, Founding Partner, Chief Creative Officer at mcronin@markhamyard.com

Donating Blood Marketing Campaign MarkhamYard New York Blood Center Enterprise NYBCe

Welcome to Markham Yard.

A yard is where things are dreamt up, planned, designed and built. Where ideas are translated into craftsmanship. Where things are cared for, maintained and upgraded. A defined space of our very own where talents of many kinds intersect to launch great things.

YARD is a reflection of our deeper focus on making great things. In the sausage factory of marketing, a lot of energy is often focused on the process at the expense of what comes out the other end. But the fact is, nothing we do matters unless something that makes a difference gets made. And that’s what happens in the YARD.

As I often tell our team, the one constant in our business is change, and change is opportunity. And today we have in front of us just such an opportunity. We have been on a journey for the last sixteen years on which we have been lucky to work with a broad variety of collaborators, clients, partners and talents. And this journey, at its best, has been one of optimization- Ever striving to be better tomorrow than we were today. So in this, we’d like to share some news: On Monday, April 19, Markham & Stein will become Markham Yard.

Our name has changed. But our heart is still in the same place.

We bring all the power of a full-service agency, in a compact package focused on generating the one competitive advantage any brand, big or small, can enjoy: The ability to create better ideas. It’s the ultimate unfair advantage. We are a workshop where strategists and designers, producers and writers, technologists and thinkers come together to craft elegant solutions to the business challenges we face.

We are on a mission to dream, plan, craft and launch better ideas out into the world.

– Markham.

Advertising Agency Branding Digital Marketing Marketing Campaign MarkhamYard Miami Based ad agency Rebranding

Ryder

Ryder Systems

Special needs. Special delivery.

South-Florida-based Ryder Systems, a 79-year-old, $7 billion global transport and supply chain company tapped Markham Yard in 2017 as its Agency of Record, handling all marketing duties. Bringing this B2B opportunity to life has resulting in a multitude of opportunities to craft unexpected and engaging campaigns for industries ranging from Electric Vehicles and autonomous warehouses to Christmas Tree farm delivery trucks.

Old Parr

Old Parr Whisky

Life from a different perspective.

In the waning moments of 2009, the global spirits company Diageo, enlisted Markham Yard to handle the branding for the Grand Old Parr Scotch Whisky in Latin & South America. We were tasked with consumer insight, strategic thinking, creative execution and media-agnostic problem solving to activate the long-dormant Old Parr brand. The Grand Old Parr is one of Diageo’s oldest and most venerable brands, having been in distribution in various parts of the world since 1919.

We executed marketing in a wide array of media, both above and below the line, on-premise and at retail. To date, the campaign has been running for three years, and Old Parr is enjoying newfound popularity throughout the region. In the time we worked on the brand – Old Parr’s social media channels grew from zero to the point where its Facebook following is over 1,200,000.

City National Bank

City National Bank of Florida

We Grow Florida.

Founded in Miami Beach in 1946, City National has been a pillar of the local community for 75 years. There are countless examples of the footprint City National Bank has left, and is leaving, in Florida. But today, 75 years later, we find ourselves poised and in a great position for the future. We’ve secured a role as the “hometown” bank and, as we think about how to pave the way to a stronger future, we are ready to be the bank that fuels the next generation of Florida.

Sage Dental

What if there was a better way to go to the dentist?

This is the question at the heart of how Sage Dental got started. Their goal is to be a smarter trip to the dentist. Easier. More comfortable. More human. So they came to us to help them form a new brand strategy around this and create new ways to communicate what they are about. A rapidly growing family of practices, they have 40 offices spread across Florida, Georgia and Virginia.

We helped them identify the myriad touch-points where they could show people they were a different kind of practice. And we crafted creative that definitely felt unlike anything you’d expect to see from a dentist.

Youfit

Youfit Health Clubs

Training. It's Personal.

The personal fitness space is crowded with “me-too” brands touting the latest membership deal and perks. And in the face of this, the founders of YouFit Heath Clubs have created a unique, no-frills experience for those who are not at the gym to make a statement to anyone but themselves.

A stand-out area for YouFit is the close relationship their personal trainers cultivate with their clients. And to highlight this unique benefit, we created a campaign that demonstrated how “personal” Personal Training could truly be.

We have helped them with every dimension of their brand, including messaging strategy, communications, social media, environmental design and Brand Identity design.

New York Blood Center Enterprises

Helping save lives, one prick at a time.

Blood donation has always been seen as a civic duty, and for generations, people stepped up and participated in blood drives across America to ensure that when there was a need, there were reserves of live-giving blood. However, there has been a recent downward trend in donation as Millenials and GenZ have moved away from blood donation. This, coupled with the brick wall in donations created by the COVID pandemic, has created a critical need to stimulate donations, as well as teach younger generations the importance of good blood donation habits.

Research suggests a number of reasons that people shy away from donating, and fear of needles was surprisingly dominant among those reasons. But the fact is, giving blood is a relatively simple, and painless experience.

So we set out to demonstrate the absurdity of this fear. People tolerate all sorts of things on an everyday basis that hurt more than giving blood. A tattoo. A pierced ear. A stubbed toe. If you’re not phased by any of those, then you have no excuse not to donate blood.

We’ve created an integrated campaign running across TV, Outdoor, Digital, Radio and Social Media to bring this to life in order to bolster the vitally needed reserves of blood across the country.

Coconut Grove

Coconut Grove BID

Flip-flops to Ferraris.

Founded in 1873, Coconut Grove is Miami’s oldest neighborhood—a verdant, tropical village perched on the shores of Biscayne Bay, it has long been a haven for the eclectic, artsy and bohemian set.

We were tasked by the Coconut Grove community leaders to bring the Grove brand to life through a series of initiatives, beginning with a new online presence at coconutgrove.com. Starting with a new logo, we also crafted a signage refresh throughout the district, new streetscape window clings, a mass-media campaign and an integrated event marketing plan to bring all the disparate activities of the Business Improvement District together.

Coconut Grove remains one of the most unique settings in all of Florida and is the oasis of tranquility in the midst of a great bustling city. It’s not far away, but just far enough. And so we created “The Nearby Republic of Coconut Grove,” a simple way to describe the state of mind of this special place.